How to Manually Upload a Product Feed to Google Merchant Center

If you want to list your products on Google Shopping, you can manually upload a product feed to Google Merchant Center. This guide will walk you through the process step by step.

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Step 1: Prepare Your Product File

Google requires your product data to be formatted correctly before uploading. The easiest way to do this is by using a Google Sheets file, CSV, or XML format.

Required Product Attributes

Your product file must include the following columns:

Column Name	Description
id	Unique product identifier (SKU)
title	Product name
description	Short product description
link	Product URL on your website
image_link	URL of the main product image
availability	Options: in stock, out of stock, preorder
price	Format: XX.XX USD
brand	Brand name
gtin	Global Trade Item Number (UPC, EAN, ISBN)
mpn	Manufacturer Part Number (if no GTIN)
condition	Options: new, used, refurbished
google_product_category	Google’s predefined category (e.g., Animals & Pet Supplies > Pet Food)
shipping	Format: US:Standard:5.00 USD

You can download attached sample template to get started.

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Step 2: Upload to Google Merchant Center

1. Log in to Google Merchant Center.
2. Go to Products > Feeds.
3. Click the "+" button to create a new feed.
4. Choose Primary Feed and set up the feed details.
5. Select "Upload" as your input method.
6. Upload your CSV, TXT, or XML file.

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Step 3: Processing and Validation

• Once uploaded, Google will process your file.
• You can check for errors in the Diagnostics tab.
• Fix any issues (e.g., missing attributes, incorrect formatting) and re-upload if necessary.

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Step 4: Publish & Keep Your Feed Updated

• Once validated, your products will be listed on Google Shopping.
• Make sure to update your feed regularly to reflect stock changes, new products, or pricing updates.

If you need further assistance, feel free to contact our support team!

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Frequently Asked Questions (FAQ)

1. How often should I update my product feed?

   • Google recommends updating your feed at least once every 30 days, but you should update it whenever you change prices, inventory, or add new products.

2. Can I automate this process?

   • Yes, Google Merchant Center allows for scheduled fetches or API-based updates.

3. What happens if my product file has errors?

   • Google will show errors in the Diagnostics section. You need to fix these and re-upload the file.

For more details, visit Google’s product data specification guide
.