Automated “We Miss You” Campaign (Win-Back SMS)

Automated “We Miss You” Campaign (Win-Back SMS)

💬 Automated “We Miss You” Campaign (Win-Back SMS)

Automatically re-engage customers who haven’t visited in a while. Send a friendly text with a discount code after X days of inactivity.

What it does

  • Finds customers who haven’t returned after X days.
  • Sends a personalized SMS with a discount code.
  • Runs daily—no manual work after setup.

Great for

  • Increasing repeat visits
  • Moving aging customers back into active status
  • Promoting new services or seasonal items
Placeholders you can use:
%CustomerFirstName% → customer’s first name  •  %CompanyName% → your store name  •  %DiscountCode% → discount code shown as text in SMS

Step 1 — Basics

  1. Go to Marketing → Add Campaign.
  2. (Optional) Toggle Include all customers across selected stores and enable Enroll all new locations automatically for multi-store rollouts.
  3. Name the campaign (e.g., We Miss You – 45 Days).

Step 2 — Message & offer

  1. Send type: Automated
  2. Send criteria: Customer did not return after X day
  3. Parameter X: set your threshold (e.g., 45 days)
  4. Campaign type: Text
  5. Offer (discount): pick the promotion to attach
  6. Recipients: Main contacts/parents
  7. Subject: We miss you!
  8. Content (paste one):
    • Hi %CustomerFirstName%, we’ve missed you at %CompanyName%! Enjoy %DiscountCode% on your next visit—see what’s new!
    • %CustomerFirstName%, it’s been a while. Come back to %CompanyName% and use code %DiscountCode% for a little welcome-back treat.
    • We miss you! Use %DiscountCode% on your next purchase at %CompanyName%. Hope to see you soon!
Important: SMS shows the discount code only (no barcode). Barcodes are available in email campaigns. Keep codes short (under 10 characters) for easy entry.

Step 3 — Schedule & targeting

  1. Select a Start date and a daily Send time (e.g., 2:30 AM).
  2. (Optional) Narrow by state or ZIP if you need geo-targeting.

Step 4 — Preview & launch

  1. Use Preview to confirm merge fields.
  2. Send a test SMS to verify formatting.
  3. Click Save to activate.

Best practices

  • Pick the right X. Common windows: 30, 45, or 60 days. Start at 45 and adjust based on results.
  • Clear, single CTA. “Show this code at checkout” or “Use code within 7–14 days.”
  • Measure & iterate. Review redemptions monthly; test different offers and day windows.

FAQ

How is the audience built?

Each day, customers whose last purchase is older than your X-day threshold receive the SMS once, then exit the audience.

Can I run multiple win-back windows?

Yes—create separate campaigns (e.g., 45-day and 90-day) with different offers.

Pro tip: Pair this with a birthday SMS or an email barcode campaign to cover both churn risk and celebration moments.
Need help? Contact Franpos Support and mention: “We Miss You SMS Trigger.”

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