Next-Day Capacity Offer: Fill Empty Slots with Automated Discounts

Next-Day Capacity Offer: Fill Empty Slots with Automated Discounts

📅 Next-Day Capacity Offer: Fill Empty Slots with Automated Discounts

When tomorrow’s bookings fall below your target (e.g., 80% of capacity), automatically send a short SMS with a discount code to bring customers in.

What it does

  • Checks tomorrow’s capacity each day.
  • If below X%, sends a promo SMS to a selected audience.
  • Runs automatically after setup—no manual work.

Great for

  • Filling last-minute service slots
  • Raising utilization and daily revenue
  • Promoting seasonal or add-on services
Placeholders you can use:
%CustomerFirstName% → customer’s first name  •  %CompanyName% → your store name  •  %DiscountCode% → discount code (shown as text in SMS)

Step 1 — Basics

  1. Go to Marketing → Add Campaign.
  2. (Optional) Toggle Include all customers across selected stores and enable Enroll all new locations automatically for multi-store rollouts.
  3. Name the campaign (e.g., Next-Day Capacity 80% – $5 Off).

Step 2 — Message & offer

  1. Send type: Automated
  2. Send criteria: If booking for next day is less than X% of total capacity
  3. Parameter X: set your threshold (e.g., 80)
  4. Campaign type: Text
  5. Offer (discount): choose your promotion (e.g., $5 Off or 10% Off)
  6. Recipients: Main contacts/parents
  7. Subject: Booking tomorrow and get $5 off
  8. Sample SMS content (choose one):
    • Hi %CustomerFirstName%, we have a few open spots for tomorrow! Book now at %CompanyName% and use %DiscountCode% for $5 off.
    • %CustomerFirstName%, last-minute openings tomorrow! Reserve today and save with code %DiscountCode% at %CompanyName%.
    • Open slots tomorrow—grab one and use %DiscountCode% at checkout. See you at %CompanyName%!
Important: SMS shows the discount code only (no barcode). If you also send an email version, you can include a barcode there.

Step 3 — Audience, schedule & filters

  1. Send to: choose Registration date to target customers registered between specific dates (e.g., Registered from: 06/01/2025 to Registered before: 10/31/2025).
  2. Start date & Send time: pick a daily time (e.g., 2:30 PM) so customers see it early.
  3. (Optional) Filter by state or ZIP for geo-targeting.

Step 4 — Preview & launch

  1. Use Preview to confirm placeholders and offer.
  2. Send a test SMS to verify formatting.
  3. Click Save to activate.

Best practices

  • Keep it simple. A short message and clear code convert best.
  • Test thresholds. Try 70%, 80%, or 85% to balance customer volume and margin.
  • Time-boxed offer. Make the code valid for 24–48 hours to encourage quick booking.

FAQ

How does the trigger work?

Each day, the system checks tomorrow’s capacity. If booked slots are below your X% threshold, it sends the SMS to the selected audience once per day.

Can I combine SMS with email?

Yes. Use SMS for speed (code in text) and send a complementary email with a barcode for easy scanning at checkout.

Pro tip: Pair this with a “We Miss You” win-back or Birthday SMS to cover slow days and special moments.
Need help? Contact Franpos Support and mention: “Next-Day Capacity Trigger.”

    • Related Articles

    • Same-Day Capacity Offer: Fill Today’s Open Slots

      ⚡ Same-Day Capacity Offer: Fill Today’s Open Slots If today’s bookings fall below your target (e.g., 80% of capacity), send a quick SMS with a discount code to convert last-minute openings into sales. What it does Checks today’s capacity once per ...

    • Automated Marketing/Growth Marketing

      With the Growth Marketing add-on, Franpos will allow you to create automated text message and email campaigns that deliver to your customers based on triggers. Prerequisite:- Settings > Account > My plan and billing > Select Automated Marketing ...

    • Basic Email Campaign (Marketing)

      To start with yout first campaign, you need to create an email Template. You can create templates in Back Office Marketing >> Templates. Here 'My Templates' are the ones available only for the selected location, 'Shared Templates' are shared from the ...

    • How to Sign Up for Growth Marketing in Franpos

      Franpos offers Growth Marketing, which includes SMS and email marketing to help you engage with your customers effectively. Follow the steps below to sign up and activate this feature. Step 1: Request Growth Marketing Access Log in to your Franpos ...

    • Automated “Happy Birthday” Campaign

      ? Automated “Happy Birthday” Campaign Delight your customers and bring them back in with a thoughtful birthday text message that includes a personal note and discount code—sent automatically every day. What it does Sends an SMS X days before each ...